Requirements for Ownership in the Energy Domain

• Control

• Investment of Self

• Intimate Knowing -> How many here can describe what a kwh is how many kwh their fridge uses? How many kwh does your stove use?

• “Targets must be manipulable”

• “less likely to emerge under strong (e.g., highly structured) as opposed to weak situations”

• Positive Effects:

• • Active Involvement/Participation
  • Responsibility